Despite hinting to Billboard in 2018 that he might cut a new deal with YouTube, so far none of his official videos can be found on the site. Worth YouTubing: All of Brooks’s clips are worth You Tubing - but the singer has not released his music to the platform, objecting to how it compensates song creators. The MTV Classic: Call it Nashville Noir: a seedy motel on a dark and stormy night, a faithless husband, a jealous lover, a betrayed wife, a violent fight and a gunshot, all set to tense guitar lines and Brooks’ aching vocals on “The Thunder Rolls.” Why He’s a Video Icon: Brooks’ peerless power as a storyteller translates from his hit songs to his videos, cinematic clips that helped him redefine country music in the `90s on a stadium-packing scale. Worth YouTubing: “Mumbo Jumbo,” a quirky visual with high shock-value that scored Whack her first ever Grammy nod for best music video. The MTV Classic: The 2018 visual and audio project, Whack World, seamlessly walks fans through a world of the artist’s own making - and does so between 15 songs in just 15 minutes.
Why She’s a Video Icon: The Philadelphia-based hip-hop artist has developed a knack for the bizarre and engaging, with visuals that can make viewers squirm and still leave them craving more. The gory, heart-wrenching clip, where Balvin gets into a fatal car accident while on his way to the hospital to see his newborn, raises awareness about texting and driving. Worth YouTubing: Out of all of the Tilley-directed videos from Balvin’s Colores album, “Rojo” is one that the fans should never sleep on. The MTV Classic: “Mi Gente,” featuring Willy William and directed by JP Valencia, not only marks Balvin’s most-watched music video at over 2.5 billion views, but also spotlights diversity, good vibes, innovation, and the production quality that ultimately put him on the international map.
Why He’s a Video Icon: J Balvin could team up with Medellin’s 36 Grados one day and work with California-based Colin Tilley the next, and all of his music videos will have a global appeal with that representation of Latino gang for la cultura.
Worth YouTubing: “Real Love,” the video to the Beatles’ most recent Hot 100 entry, with its memorable image of John Lennon’s white piano floating up to the sky. When the boys “stop and say hello” early in the video, just try not to be moved. The MTV Classic: “Penny Lane,” one of the first clips that showed that videos could be imaginative works of art. Why They’re Video Icons: The Beatles’ first film, A Hard Day’s Night, predated MTV’s arrival by 17 years, but it pointed the way: The Fab Four received video vanguard awards at the first VMAs for “essentially inventing the music video.”
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